First came Black Friday, then Cyber Monday, and now, on Nov. 27, comes Small Business Saturday.
It's a national movement launched by American Express, the 3/50 Project and more than a dozen partners to drive demand for goods and services sold by small, independently owned brick-and-mortar businesses.
Cinda Baxter, retail expert and founder of The 3/50 Project, says that it is not always cheaper to shop at the big box retailers. Money spent on local merchants stays local, she says, and you get the added bonus of connecting with your neighbors and community.
You know I don't need any persuading! I'll see ya on Main Street on Saturday.
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