|source: Rasmussen College|
The Complete Guide to Getting a Raise at Work
4 hours ago
1.)What makes you different? What sets you apart from the competition as a brand ambassador and human being? Use those skills and ideas to promote your company. Communicating your message in a consistent and intriguing way will dictate how people relate to your company.
2.)What are you most proud of in your company? Do you donate profits to charitable organizations? Do you enlist summer interns in order to help them gain valuable experience? Whatever it is, shout it from the rooftops! People want to know why they should give you their money and they want to feel good about where they are putting it.
3.) What do I want people to remember my company by? Aside from putting out a superb product, do you want to be known for old-fashion customer service? Do you want to be looked at as modern and fast? Everything you do from the way you respond to an email to the way you carry on a phone conversation will be part of your brand’s larger message.
“It didn’t really seem on the surface like it was going to be that challenging, but it has been extremely challenging,” he said. “A lot, lot slower than I expected. A lot, lot more money than I expected to spend.”That scenario is typically true for all startup entrepreneurs. It's something to keep in mind for next year, when crowdfunding will actually involve equity in the company (as opposed to gifts and products, as is typical now) and will be open to a wider audience.