The Domain Name Business

A column I wrote last week, about the buying and selling of domain names, is getting a lot of feedback and has been picked up from Nevada to India.

I run across a lot of empty websites that seem to exist just to display ads and recycle content. Hard to believe they're really making any money.

But Jeremiah Johnston, whom I interviewed for the story, says domain name expenses are so minimal (a $10 annual fee for many) that even buying and holding them can be a good investment.

Of course, if you improve the site, add some content and attract regular visitors, you can add to that investment substantially.