Check out this great post, with terrific visuals, from the small business folks at American Express OPEN.
I agree with the commenters: Not only is it a big expense and aesthetic hurdle for many small companies to host a fantastic website, but the bigger problem comes in updating it and keeping it fresh.
If you don't have someone in-house, it usually has to be done under contract and becomes a low priority for the busy entrepreneur.
h/t to my web guru, Paula Johnson, for the link.
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Thanks for the shout-out, Karen. OPEN does have good information on all sorts of topics. I have a gazillion sites bookmarked, but that's one I actually read.
ReplyDeleteI've created many sites, and offer a downloadable website worksheet to help people start planning their sites. The PDF can be found on my portfolio page:
http://bit.ly/paulawebsamples
Good resource, Paula, thanks!
ReplyDeleteJust a tip for WordPress sites. Try the multilingual plugin http://wpml.org/ and keep your website updated in several languages easily!
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