Quick heads up on my recent contribution to the Future Simple blog.
Should you use cold-calling as part of your sales strategy? Maybe.
It's nearly always better to have a personal contact or solid sales lead. But for some companies, in some circumstances, cold-calling is almost inevitable.
The good news: There are ways to make it less painful and more productive. Check out the blog for some advice and let me know whether it helped.
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Excellent column, Karen, as usual. I've never had to cold-call, and I'm glad of it, though you do lay out a way that makes it sound not so scary.
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