Monday, February 28, 2011

Naked, Naked, Naked

Yes, I'm quoting Elaine Bennis from Seinfeld.

But I'm also letting you in on a (not so) super-secret marketing tool that I stumbled into by accident last week.

I was looking over my Google Analytics and noticing a nice uptick in blog/site traffic for 2011. Then all of I sudden I clicked on a graphic and thought, "What the heck!?"

The little line went along fairly steadily all month and then - wow! - it shot way up and plunged back down the next day. In that one high-traffic day, I got close to 5,000 visits.

What in the world? I wondered if someone try to hack my site or pull a bot attack. And then I looked up the blog post for that day and noticed the headline:

Working Naked Day

I shared my findings with my web guru, Paula Johnson. Being a marketing genius, she suggested I elaborate on the theme.

Add naked to all your headlines:

New trends in naked small business financing.

Developing a slogan for your naked company

Marketing secrets from the band Bare Naked Ladies


I don't know about that.

But at least now I know why they call it Naked Juice.

Friday, February 25, 2011

Bluster - or Buster?

Should women entrepreneurs learn the art of "bluster" - or "leave it to buster"?

Check out the interesting column sparked by a reader's observation on my recent column about how women do not enter business competitions as often as men do.

Wednesday, February 23, 2011

New VC Resource

I have written a series of resource articles for a unique venture capital site called FindVenture.com.

The site "connects investors with individuals and organizations based on a sophisticated matching algorithm" and provides detailed profiles of both funds and prospective investment companies, in addition to a platform and subscription model similar to Monster.com. Like employers there, investors at FindVenture have access to view prospective investment opportunities before deciding whether or not to fund them.

Here's what managing partner David Bayer has to say about the new model:
“Entrepreneurs and CFOs are turning to the web to find investment and lending resources. What they are finding is that most investors are still operating offline and seeking deal flow by utilizing traditional methods. FindVenture.com brings both the investor, or fund, and the business owner or entrepreneur into a more efficient marketplace exchange.”


It's a cool idea whose time has obviously arrived. I'm happy I was able to provide some background articles on VC and how it gets done from the entrepreneur's perspective. Check it out: It's worth a look-see whether you are looking for outside funding now, or may do so sometime in the future.

Buy Local - Does it Help?

Small retailers are still concerned about the economy, but 55% think “buy local” campaigns can help, compared to just 7% who do not.

The American Express OPEN Retail Economic Pulse shows that small retailers are leveraging local review sites like Yahoo Local and Yelp! (51% use at least one site) and social media (51% use at least one platform and 37% will increase usage this year).

“Buy local” is not a phenomenon restricted to the coasts: small retailers from the north central states are more likely to believe “buy local” sentiment is growing than any other region (49% versus 39% in the south, 37% in the northeast and 38% in the west)

Check out the Amex site for more details of this interesting survey.

Monday, February 21, 2011

Branding Gone Bad

Hang on a sec: 7-Up in baby bottles and husbands spanking their wives for not buying the right coffee?

Sounds awfully kinky, right?

Actually, these are examples of the worst ad campaigns of all time, as compiled by Bschool.com.

Check it out, and let it be a cautionary tale when it's time to update your own marketing/advertising plan.

Wednesday, February 16, 2011

People: Food or Friends?

Conventional wisdom holds that a business owner's top asset is her people: The office employees, staff, salesmen and managers who keep her business running well. But conventional wisdom is getting stale, at least according to venture capitalist and author Andy Kessler.

He spoke at the Drucker Business Forum in Pasadena this week. (BTW, they host a terrific series of free presentations. If you're in Southern California, I highly recommend them.)

In an entertaining slide show, Kessler laid out a dozen "unapologetic" rules for entrepreneurs from his latest book, "Eat People." His thesis, which reflects the book's Soylent Green title and fork-stabbing-man cover, is about relishing the fact that technology is displacing people in the workforce.

Yes, I said "relishing." The jobs he's talking about, which range from attorney to newspaper editor to toll booth attendant, are unproductive and not worth preserving, in his estimation.

Kessler's book includes dismissive titles for the non-creative people who do such jobs: Sloppers, Super-sloppers, Spongers and Thieves (the latter term apparently reserved for government employees). And he's celebrating the fact that soon they all will be out of work.

What will happen to them? Kessler didn't offer any thoughts. What of human kindness or social concerns for these displaced sloppers and slurpers, who after all could be our mothers, our brothers or ourselves? Yawn.

When asked about social entrepreneurship, Kessler agreed (less-than-enthusiastically) with the goals of philanthropy, though he termed the issue "very complicated." Certainly none of the creative geniuses who profit enormously off the backs of their workers should be criticized if they don't pull a Bill Gates or a Warren Buffet, he said. After all, their marvelous innovations have enriched society to untold proportions anyway.

In a week when machine triumphed over man and the New York Times speculated that news editors could be replaced by algorithms, I left Kessler's talk in something of a funk.

Then I got a message from my college-aged son. And I remembered a story Kessler told about his own son getting a summer job doing computer work. When Kessler suggested that the job be automated, his son objected to the idea of putting his friends and colleagues out of work.

Kessler was clearly disappointed in the boy.

But thinking about Millennials - a group I know well - cheered me right up. They are as idealistic, people-oriented and community-minded as any '60s hippie. Yes, they'll get cynical and have their own problems to deal with, but they're not going to eat people. Not even if they're starving.

One Local Family

Lots of groups are involved in promoting local businesses and the benefits for all of us who do so.

But this family is really responding way beyond the call of duty!

What do you think? Could you strictly buy local for an entire month - or year?