This Valentine's Day, the average person will spend $116.21 on cards, flowers, lingerie or dinner, for a total of more than $15.7 billion on gifts nationwide.
If each person spent that $116.21 at a locally owned independent business (rather than a national chain), $79 would stay in their community thanks to local payrolls and taxes. More than $10.67 billion would be reinvested in local communities throughout the country. If each person bought their gifts only at national chains instead, that reinvestment number drops to $6.7 billion.
Those figures come from Independent We Stand, a movement dedicated to promoting the importance of buying from local businesses.
There are lots of perks available if you join the movement, so check it out!
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