Tuesday, July 12, 2011

Social Media Tips

Here are some tips on how you can get Facebook working for your small business, courtesy of Schedulicity, an online appointment scheduling company.

While the vast majority of people use Facebook for personal purposes, it is important to create a business page for professional purposes. Some things to consider:

1. Don’t wait to begin using social media. Professionals should create their personal brand from the moment they consider starting a business. Having a solid online presence will allow you to to:

· Gain access to an audience that will read and comment on your social media content

· Begin collecting and storing hundreds of email addresses for email marketing purposes

· Listen to what’s happening professionally in communities

· Monitor competitor and industry pages to stay abreast of current trends

2. Be cautious when choosing the name of a professional Facebook page. Once a page has more than 30 fans, the name cannot be changed. Use an adaptable name, like ‘stylist,’ ‘hair pro,’ ‘financial services professional,’ etc. Avoid any names that are transitory in nature.

3. Keep your personal page and business page very separate. A professional Facebook business page will tell a prospective client that you’re a pro and can act like one.

4. Spotlight others on your Facebook business page. Give credit to employees and clients. Consider it good karma! These people will in turn ‘like’ your page and share glowing reviews – a powerful resource when attracting new clients.

5. Let potential and/or new employers know you’re socially connected. Many businesses, big and small, know that they need a social media presence but they’re unsure how to get started. By already having that experience, you will have an advantage not only for your professional skills, but your social media skills, as well. Being an integral part of any business’ social media presence will ensure a lasting place within that business and a successful career.

6. Engage your audience; make it sticky. Create an 'interest list’ with all the different topics that may interest your target audience. Topics a business may want to consider are:

· Talk about a tradeshow event you'll be attending (before, during and after)

· Share lots of real-time photos on your FB business page

· Review something (products you carry, shows you watch, your new boots, anything that might interest your target audience

· Share business tips of the day or the week (Look for the by using the term 'business tips' on search.twitter.com)

· Think two months down the road and prepare specials based on upcoming holidays

· Showcase your community (i.e. let a local artist hang art in your business and take lots of photos)

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