A couple years ago, I wrote about how small businesses can use web TV series to introduce new products or generally market themselves.
This month, I learned about how specialty insurer Hiscox has launched a new, scripted comedy web series called "Leap Year." The show, which will have 10 episodes, tracks the entrepreneurial highs and lows of starting a business and features cameos from small business experts.
Sounds like a fun way to promote a product that is not usually described as "fun."
Showing posts with label entrepreneurship. Show all posts
Showing posts with label entrepreneurship. Show all posts
Wednesday, June 15, 2011
Thursday, February 10, 2011
Visualization Can Help
In the spirit of sharing useful resources with small business owners, I submit Payoff, a free, interactive website that applies game dynamics to finances.
It puts together infographics that I suspect could be helpful in making business decisions. One of the toughest early decisions for startup companies is what form of legal structure to choose. This graphic allows you to compare ownership structures based on their longevity and personal liability.
(You should be able to click on and enlarge this)
It puts together infographics that I suspect could be helpful in making business decisions. One of the toughest early decisions for startup companies is what form of legal structure to choose. This graphic allows you to compare ownership structures based on their longevity and personal liability.
(You should be able to click on and enlarge this)
Wednesday, December 8, 2010
Escape the City
It's not just in the United States that frustrated cubicle dwellers dream of owning their own businesses, but it's probably easier to start a viable business here than it is almost anywhere else in the world.
Other countries are following suit, however, and encouraging their citizens toward entrepreneurship.
One online movement I heard about recently is called Escape The City. Started by two ex-city workers, the movement has been encouraging corporate professionals to follow their dreams since their London launch last March.
A recent survey of their 17,500 members showed that 70% aren’t genuinely interested in their jobs and 62% want to start their own businesses. The numbers are roughly similar in the U.S., but in the U.K., 74% of those who wanted to start a business felt that they didn’t have the necessary skills, knowledge or experience to do so.
American entrepreneurs - at least those who write me - are often blissfully ignorant about their own lack of skills and experience. But in some ways, this isn't as bad a state of affairs as it sounds.
Nearly every successful entrepreneur I've interviewed has said that if they'd known what they were in for - the long hours, the steep learning curve, the risk levels - they would never have gotten started. So, in a sense, ignorance and a little foolhardy Yankee confidence may be just what the U.K. needs.
Dom Jackman, co-founder of Escape the City, looks to entrepreneurship to turn around the economic woes of the U.K.:
Best of luck to them.
Other countries are following suit, however, and encouraging their citizens toward entrepreneurship.
One online movement I heard about recently is called Escape The City. Started by two ex-city workers, the movement has been encouraging corporate professionals to follow their dreams since their London launch last March.
A recent survey of their 17,500 members showed that 70% aren’t genuinely interested in their jobs and 62% want to start their own businesses. The numbers are roughly similar in the U.S., but in the U.K., 74% of those who wanted to start a business felt that they didn’t have the necessary skills, knowledge or experience to do so.
American entrepreneurs - at least those who write me - are often blissfully ignorant about their own lack of skills and experience. But in some ways, this isn't as bad a state of affairs as it sounds.
Nearly every successful entrepreneur I've interviewed has said that if they'd known what they were in for - the long hours, the steep learning curve, the risk levels - they would never have gotten started. So, in a sense, ignorance and a little foolhardy Yankee confidence may be just what the U.K. needs.
Dom Jackman, co-founder of Escape the City, looks to entrepreneurship to turn around the economic woes of the U.K.:
Our position is that liberating unhappy people from corporate jobs to start their own businesses not only increases the UK’s net happiness levels but will also contribute towards the growth needed to power our economic recovery.
Best of luck to them.
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