Showing posts with label naming. Show all posts
Showing posts with label naming. Show all posts

Monday, February 28, 2011

Naked, Naked, Naked

Yes, I'm quoting Elaine Bennis from Seinfeld.

But I'm also letting you in on a (not so) super-secret marketing tool that I stumbled into by accident last week.

I was looking over my Google Analytics and noticing a nice uptick in blog/site traffic for 2011. Then all of I sudden I clicked on a graphic and thought, "What the heck!?"

The little line went along fairly steadily all month and then - wow! - it shot way up and plunged back down the next day. In that one high-traffic day, I got close to 5,000 visits.

What in the world? I wondered if someone try to hack my site or pull a bot attack. And then I looked up the blog post for that day and noticed the headline:

Working Naked Day

I shared my findings with my web guru, Paula Johnson. Being a marketing genius, she suggested I elaborate on the theme.

Add naked to all your headlines:

New trends in naked small business financing.

Developing a slogan for your naked company

Marketing secrets from the band Bare Naked Ladies


I don't know about that.

But at least now I know why they call it Naked Juice.