Monday, August 8, 2011

To Cold Call - Or Not

Quick heads up on my recent contribution to the Future Simple blog.

Should you use cold-calling as part of your sales strategy? Maybe.

It's nearly always better to have a personal contact or solid sales lead. But for some companies, in some circumstances, cold-calling is almost inevitable.

The good news: There are ways to make it less painful and more productive. Check out the blog for some advice and let me know whether it helped.

1 comment:

  1. Excellent column, Karen, as usual. I've never had to cold-call, and I'm glad of it, though you do lay out a way that makes it sound not so scary.