Thursday, October 27, 2011

Where Everybody Knows Your Name

What's the small retailers' secret weapon this holiday season? Greeting customers by name and making personal recommendations for them.

This according to American Express OPEN's latest consumer survey on small business. The survey showed that nearly three-quarters of consumers shop at small businesses in their community because they do not want them to go away. 

So, here's the thing: They like you - they really, really like you! That's if you like them first. So, love your customers. Treat them like friends. Hire smiling sales clerks (hint: dimples really, really help) who are as genuine as they are smart.

Check out the other key findings from the survey, including who spends more money at small businesses, men or women; and how your customers find you depending on where you're located.

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