Monday, August 27, 2012

Our Businesses, Ourselves


When I speak to small business groups, I always emphasize how important it is for them to let their personalities shine through.

Faceless corporate brands simply cannot compete with locally owned businesses when it comes to relationship - the most important thing for all of us humans, because we are primarily social animals.

LogoGarden, a "make it now" logo company, suggests that its clients become their own cheerleaders in order to gain customers and fans. Keep yourself out front as a pillar of your own brand values and you'll establish brand loyalty over time, the company says.

Here are their questions to help you determine how you can become a solid extension of your brand:

1.)What makes you different? What sets you apart from the competition as a brand ambassador and human being? Use those skills and ideas to promote your company. Communicating your message in a consistent and intriguing way will dictate how people relate to your company.

2.)What are you most proud of in your company? Do you donate profits to charitable organizations? Do you enlist summer interns in order to help them gain valuable experience? Whatever it is, shout it from the rooftops! People want to know why they should give you their money and they want to feel good about where they are putting it.

3.) What do I want people to remember my company by? Aside from putting out a superb product, do you want to be known for old-fashion customer service? Do you want to be looked at as modern and fast? Everything you do from the way you respond to an email to the way you carry on a phone conversation will be part of your brand’s larger message.

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