Wednesday, June 15, 2011

Web Series

A couple years ago, I wrote about how small businesses can use web TV series to introduce new products or generally market themselves.

This month, I learned about how specialty insurer Hiscox has launched a new, scripted comedy web series called "Leap Year." The show, which will have 10 episodes, tracks the entrepreneurial highs and lows of starting a business and features cameos from small business experts.

Sounds like a fun way to promote a product that is not usually described as "fun."

2 comments:

  1. Following in the footsteps of John Cleese? Have you ever seen any of the training videos he made? Priceless.

    ReplyDelete
  2. No, I haven't. I'll have to look them up. YouTube?

    ReplyDelete