Wednesday, May 11, 2011

Get a Business Score

A source (and friend) lets me in on a new business venture he's joined.

It's Enloop, a service being unveiled this week at the Finovate Conference.

Enloop is aimed at startup entrepreneurs.

"We help small to mid-size business owners create a business plan through a step-by-step process. We use industry data to 'score' their business and tell them the likelihood of success," wrote Elliot Tomaeno, director of communications for the new company.

"We are FREE for everyone. We just had a woman in Ethiopia use our tool to build and score her idea for a deli," he added.

Sounds like another in the series of free or low-cost online innovations that have come up in the past couple of years, aimed at helping entrepreneurs start and run their companies.

Check it out - and let me know what you think.


  1. Looks like it's operating on this "premium" model that lots of companies are trying to monetize web ventures.

    So they offer a basic service free to everyone, like Linked In does, they build up a lot of traffic and free users, and then they try to convert a portion of them to the paid subscription model, which offers additional goodies for a monthly fee.

    The idea is that you only need to convert a small percentage to paying users (and super-premium high-paying users) in order to have a viable profit - or so goes the thinking.

    It'll be interesting to see how it works out, for them and others trying it.