Tuesday, January 31, 2012

Little Orphan Brandie

Remember Speidel watches and Pine Bros. sore throat drops?

If you grew up in Southern California, did you ever eat Swiss Orange Chip (or my fav Mocha Chip) at a Swensen's ice cream parlour?

My column today is about how entrepreneurs resurrect orphan brands. One tip: Nostalgia is not enough if a product or company went away for good reason!

4 comments:

  1. I loved your column. Wonder if Hostess will find an angel.

    ReplyDelete
  2. It's a fun topic. I hadn't thought about Pine Brothers in decades, but as soon as I heard the name I remembered the honey taste, the cardboard package and the fun of dissolving those spongy drops until they were small enough to bite down on! ;-)

    ReplyDelete
  3. The watch commercial must have been good, because it has stayed with me all these years. Don't know what if anything it proved, that you could lift the band and twist it around your finger. I guess that's what they call 'creating a need.'

    ReplyDelete
  4. I was never a fan of that technology, because the band always caught my wrist and yanked it - ouch.

    But I looked up the commercials after I did the interview and they are pretty hilarious in hindsight:

    http://www.youtube.com/watch?v=T86A8YFs-qo

    ReplyDelete