Friday, May 15, 2009

Keeping Tabs on Your Brand

Small business owners often go to great lengths commissioning surveys so they can find out what their customers think about their products or services.

But these days, it's cheap and easy to find out what people are saying about your brand online: Monitor social media sites for individuals talking about you in discussion groups, online forums and reviews.

Small business owners who are not keeping track of kudos and squelching rumors or dealing with complaints are bound to fall behind, says the founder of The Escapist, an online gaming community, in my Smart Answers column today.

2 comments:

  1. So true! Not only can businesses keep track of what people are saying about their business, but it's relatively easy to keep track of what consumers/customers are saying about a business's competitors, as well. And just as easy to do "competitive research" on your business rivals. In the old days (pre-Internet) it was much more difficult to acquire information what your competitor was doing.

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  2. You're so right. I found that competitive research was a huge stumbling block for entrepreneurs in the past because they just didn't know how to do it themselves and didn't have the money to hire it out.

    Now it just takes some time and a certain obsession with digging out the dirt/kudos.

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