Tuesday, February 2, 2010

Ethical Innovation

I mentioned here the ground-breaking Innovation and Humanity summit that I attended last month in Orange County.

Today's Smart Answers column is an outgrowth of that summit.

I interview Glenn Llopis, the entrepreneur who founded the Center for Innovation & Humanity less than a year ago. He's pushing a paradigm shift for business leaders, in which contributing to social good becomes as important as making piles of money. It might even become more important.

There is a real cut-throat attitude that pervades the American business model. Incorporating humanistic goals into business definitely goes counter to that sentiment.

I'll be watching closely to see whether it catches on.

2 comments:

  1. This is a fascinating topic. Gone are the days (I hope) when businesses make donations and call it outreach when all it is is a tax deduction. I think you're on to something.

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  2. Actually, the donation-as-tax-deduction seems to still be the default position. Llopis and others in the social entrepreneurship movement are definitely outsiders.

    As you'll see in the comment on the column, there's some push back to the idea, most of it seeming to originate with the renewed popularity of the Ayn Rand/objectivist/libertarian movement.

    As I said, it will be interesting to see where things resolve - business as usual or newer, more progressive business models catching on.

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