Thursday, June 9, 2011

Do You See Color?

How important are the colors you choose for your website, logo or business cards?

Very important, says Jill Morton, a branding expert and "color psychologist." (That's a new one on me!)

Check out her post on Xerox.com to see the three steps she suggests to determine the best color for an SMB to improve retention, productivity and generate significant financial returns.

5 comments:

  1. What do you think?

    I hope I'm choosing the right ones. Working on a website right now.

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  2. If you've got Paula working with you, you'll be fine. I'm somewhat color-challenged, but I think she did a great job on my site - and I would never have chosen those colors myself.

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  3. I do have Paula.
    http://www.paulaljohnson.com/

    We're doing a simple color scheme.

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  4. Hey, my ears were burning and now I know why! Somewhere along the line I turned into a color geek. One of the newer color tools I use is an online filter to see if a site can be read by people with various degrees of colorblindness. Check it out: http://colorfilter.wickline.org

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  5. That's very cool, thanks for the link Paula.

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