I'm not thinking about holiday shopping yet - I wait until crunch time every year - but some of my Facebook friends already are.
That's why small business owners who sell online need to spruce up their sites for the holidays now instead of two months from now.
I write about 10 things entrepreneurs can do to improve holiday sales in my column this week. And I let you in on the reason that shopping season's going to start early this year. Think latkes.