I've had the privilege and fun of interviewing Martha de la Torre several times over the years.
She and her husband founded and run El Clasificado, a Spanish-language classified advertising publication. They started the niche business in 1988 and have worked and worked building it up to the fantastic success it is today.
Before Republican presidential candidate Mitt Romney was distracted last week by another story, he was in Los Angeles at the U.S. Hispanic Chamber of Commerce conference and he called out Martha and Joe, highlighting their entrepreneurial success.
They have won numerous awards and tell me they've just reached weekly circulation of 500,000 and expanded outside of California in Yuma, Arizona.
You couldn't find nicer, more dedicated entrepreneurs - congrats!