Friday, December 10, 2010

Hard to Believe

If you aren’t on the Internet these days as a business, it's almost like you don’t exist.

So how is it possible that so many small businesses are still missing the technology boat?

According to the Network Solutions Small Business Success Index, only 50% of small businesses have a website, their online advertising activity has declined by 5% from a year ago and their search engine optimization strategies have declined by 6%.

Why do small businesses have an online presence at all? The survey says that the main reason for one-third of the respondents is to provide customer service. Two in 10 use online technology to get customer leads and 30% say they are trying to build their business’ reputation.

Small business owners who are scratching their heads about why their cash flow is poor or it costs them so much to find new leads should take a look at this data and see if they have some major catching up to do.

3 comments:

  1. I work with a lot of small businesses. When I meet a prospect who is not online, but unaccountably loyal to the print version of the yellow pages, I try not to look too horrified.

    ReplyDelete
  2. A good portion of those small businesses that have a website are starting to feel the need to localize it. They wnat to reach those markets that the competitors are already reaching.

    Interesting article http://www.cyberindian.com/web-designing/why-you-should-localize-your-website.php

    ReplyDelete
  3. Thanks, that is interesting, Laura!

    ReplyDelete