Sunday, March 6, 2011


Having learned responsible financial management the hard way, I'm a big proponent of financial literacy for kids.

So is Rudy DeFelice, founder and CEO of a free website I learned about recently. Kidworth allows families to set financial goals with their kids and work toward their achievement together.

Rudy was a corporate lawyer for many years at premier international law firms. He served as CEO of a VC-backed software and internet information company for nine years, a position he left to found Kidworth. He is a graduate of Harvard Business School and The University of Connecticut School of Law and lives in Pacific Palisades, California, with his wife Wendy (an attorney and founder of a foundation that is building schools for destitute children) and their three kids.

My grown sons have, thankfully, inherited the thrifty gene that seems to infect both their parents. And they appear to be natural savers, not spenders. But if you have younger children and need to instill some fiscal discipline, give it a try.

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