Tuesday, June 30, 2009

On the Hook?

It's a tough time for businesses, perhaps especially small businesses, and many of them are closing their doors.

When you've formed certain legal business entities, you're supposed to be shielded from personal liability for a failed business.

But as I write in my Smart Answers column today, that protection is not always there.

Read about the host of things that entrepreneurs may do - sometimes inadvertently - that void their corporate protections.

This week's podcast is an interview about social media marketing with a guy who was one of the early employees at LinkedIn.

Social networking is not something that will go away, or can safely be ignored as a marketing tool, he says. Think of it as simply a new way to communicate - like the telephone. Small business owners who refuse to adopt it may go the way of the telegraph operator.

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