Wednesday, April 22, 2009

Beef Up Your Website

Websites are no longer optional marketing and sales tools, but too many entrepreneurs are missing out on the Internet's full power. So says the guest on my Smart Answers podcast this week as he explains how to engage customers and monetize content.

Speaking of monetizing content (I swear I didn't plan this), my Smart Answers column talks about affiliate plans and reselling online.

Most of us are familiar with affiliate programs, where you put a link on your site to a site like Amazon.com and share in some portion of the proceeds when sales result. But some firms are going beyond that rather benign practice and asking their customers to become distributors or resellers for them.

It's an interesting proposition, but it gets into trickier, and potentially more time-consuming, territory and should be evaluated more carefully.

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