Tuesday, April 14, 2009

But Wait ... That's Not All!

Remember the Ginsu knife and SNL's brilliant parody, the Bassomatic?

It used to be late-night cable was the home of those fast-talking pitchmen whose lingo and presentation style originated with the old traveling snake-oil salesmen.

Nowadays, however, even prime-time television shows are sponsored by products like the ShamWow and the Snuggie.

In this week's Smart Answers column, I talk to an advertising expert about how small businesses can cash in on low prices and increased viewship of radio and television commercials.

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